Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2986| Title: | Marketing Management (Global Edition - 15th Edition) |
| Authors: | Philip, Kotler Kevin, Lane Keller |
| Keywords: | Marketing Management |
| Issue Date: | 2016 |
| Publisher: | Pearson Education |
| Description: | pp: 834. |
| URI: | http://elib.vku.udn.vn/handle/123456789/2986 |
| ISBN: | 978-1-292-092 -71 3 |
| Appears in Collections: | Marketing |
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