Browsing by Author Ho, Than Ai Van
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
| 2026-06 | How Does the Decoy Effect Enhance Consumers' Purchasing Decisions? | Le, Phuoc Cuu Long; Le, Thi Huong Trang; Ho, Than Ai Van |
| 2026-06 | The Application of Artificial Intelligence in Marketing: Potentials and Challenges in The Digital Age | Le, Phuoc Cuu Long; Ho, Than Ai Van; Nguyen, Thi Minh Chi |
| 2021 | The Effect of Cultural Factor on Consumers' Evaluation of Foreign Brands Case of Viet Nam | Le, Phuoc Cuu Long; Nguyen, Thi Minh Chi; Ho, Than Ai Van; Nguyen, Le Ngoc Tram; Le, Hoang Thao Nguyen |
| 2021 | The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry | Le, Phuoc Cuu Long; Tran, Thi My Chau; Pham, Thi Hong Hanh; Le, Thi Hai Van; Ho, Than Ai Van |
| 2026-06 | The Relationship Between Customer Experience, Customer Satisfaction, and Customer Loyalty towards Digital Banking Services | Le, Phuoc Cuu Long; Ho, Than Ai Van; Nguyen, Thi Minh Chi |
