Social Network Analysis: an Overview for Social Trust

Abstract

Social networks have become popular as a medium for disseminating information and connecting like-minded people. Individuals using such networks to connect to their friends and families, governments and enterprises have started exploiting these platforms for delivering their services to citizens and customers. However, the success of such attempts relies on the level of trust that members have with each other as well as with the service provider. Therefore, social trust becomes an essential and imfortant element of a successfull social network. In this article, the review of how to analyze social networks is described in favour for social trust. At the end, random-walk method is given for possibilities of structure-based trust in other researchs.