Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3010| Title: | Integrated Advertising, Promotion, and Marketing Communications (Global Edition - Eighth Edition) |
| Authors: | Kenneth, E. Clow Donald, Baack |
| Keywords: | Integrated Advertising Marketing Communications Promotion Communications |
| Issue Date: | 2018 |
| Publisher: | Pearson Education |
| Description: | pp: 509. |
| URI: | http://elib.vku.udn.vn/handle/123456789/3010 |
| ISBN: | 978-1-292-22269-1 |
| Appears in Collections: | Quản trị kinh doanh |
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