Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 243
| Issue Date | Title | Author(s) |
| 2023 | Big Data Analytics: Digital Marketing and Decision-Making | Mansaf, Alam; Kiran, Chaudhary |
| 2017 | Marketing for Hospitality and Tourism (7th Edition - Global Edition) | Philip, Kotler; T. John, Bowen; C. James, Makens; Seyhmus, Baloglu |
| 2013 | How to Design and Report Experiments | Andy, Field; Graham, Hole |
| 2018 | Discovering Statistics Using IBM SPSS Statistics ( 5th Edition) | Andy, Field |
| 2017 | Analytics in Smart Tourism Design Concepts and Methods | Zheng, Xiang; R. Daniel, Fesenmaier |
| 2019 | An Introduction to Categorical Data Analysis (3th Edition) | Alan, Agresti |
| 2009 | Strategic Innovation New Game Strategies for Competitive Advantage | Allan, Afuah |
| 2019 | Advertising Theory (Second Edition) | Shelly, Rodgers; Esther, Thorson |
| 2013 | Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition) | A. Terence, Shimp; J. Craig, Andrews |
| 2019 | Advertising & IMC Principles & Practice ( 11th Edition) | Sandra, Moriarty; Nancy, Mitchell; Charles, Wood; William, Wells |
| 2015 | Quantitative Analysis of Market Data a Primer | Adam, Grimes |
| 2004 | Case Studies in Marketing Management | V. Arvind, Shukla |
| 2017 | A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2th Edition) | F. Joseph, Hair, Jr; G. Tomas, M. Hult; M. Christian, Ringle; Marko, Sarstedt |
| 2014 | Statistics for Management (7th Edition) | I. Richard, Levin; S. David, Rubin; Sanjay, Rastogi; H. Masood, Siddiqui |
| 2005 | SPSS for Intermediate Statistics: Use and Interpretation (Second Edition) | L. Nancy, Leech; C. Karen, Barrett; A. George, Morgan |
| 2015 | Methods in Behavioral Research (12th Edition) | Paul C., Cozby; Scott C., Bates |
| 2012 | Research Methods for the Behavioral Sciences ( 4th Edition ) | Frederick J, Gravetter; Lori-Ann B., Forzano |
| 2011 | Research Methods for the Behavioral Sciences ( 4th Edition ) | Charles, Stangor |
| 2006 | Handbook of Qualititive Research in Marketing | Russell W., Belk |
| 2005 | Research Methods in the Social Sciences | Bridget, Sonekh; Cathy, Lewin |
Collection's Items (Sorted by Submit Date in Descending order): 81 to 100 of 243
