Building Personal Brand: Advantage and Method in Marketing

Abstract

In the era of digital technology explosion, building a personal brand is no longer the privilege of celebrities or information communication experts. Anyone - from fresh graduates, office workers, freelancers to entrepreneurs - can become a "brand" with its own value, influence and voice in their community. The rise of social platforms such as TikTok, YouTube, LinkedIn, Facebook... has made building a personal brand easier and more popular than ever. Marketing systems often focus on branding products, services or businesses. However, in the digital age, people are the brand. Modern marketing has expanded its borders to the personal aspect, where each person is a "unique product" that needs to be positioned, promoted and developed as a long-term strategy. This article will help you clarify the benefits of personal branding, and introduce practical methods to apply in Marketing, especially in the context of Vietnam.