Research on the Impact of Omnichannel Experiences on the Perceived Value of Gen Z in the Fashion Industry in Da Nang

Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/7436

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Tran, Pham Huyen Trang	-
dc.contributor.author	Nguyen, Thi Khanh Ha	-
dc.date.accessioned	2026-08-03T03:16:20Z	-
dc.date.available	2026-08-03T03:16:20Z	-
dc.date.issued	2026-06	-
dc.identifier.uri	https://elib.vku.udn.vn/handle/123456789/7436	-
dc.description	Bachelor thesis of Business Administration - Digital Marketing; 2022-2026	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	Vietnam-Korea University of Information and Communication Technology	vi_VN
dc.relation.ispartofseries	KLTN;22DM021	-
dc.subject	Omnichannel Experiences	vi_VN
dc.subject	Gen Z	vi_VN
dc.subject	Fashion Industry	vi_VN
dc.subject	Da Nang	vi_VN
dc.title	Research on the Impact of Omnichannel Experiences on the Perceived Value of Gen Z in the Fashion Industry in Da Nang	vi_VN
dc.title.alternative	Nghiên cứu ảnh hưởng của trải nghiệm Omnichannel đến giá trị cảm nhận của thế hệ Z trong lĩnh vực thời trang tại Đà Nẵng	vi_VN
dc.type	Thesis	vi_VN
Appears in Collections:	ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Digital Marketing (Digital Marketing-DM)

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