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https://elib.vku.udn.vn/handle/123456789/7732Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Huynh, Ba Thuy Dieu | - |
| dc.date.accessioned | 2026-09-11T03:16:37Z | - |
| dc.date.available | 2026-09-11T03:16:37Z | - |
| dc.date.issued | 2026-06 | - |
| dc.identifier.issn | 2278-7461 (e) | - |
| dc.identifier.issn | 2319-6491 (p) | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/7732 | - |
| dc.description | International Journal of Engineering Inventions; Volume 15, Issue 6; PP: 159-165 | vi_VN |
| dc.description.abstract | The topic researches the impact of Nano Influencer Marketing on Brand Value: A Study of Gen Z Consumers in Vietnam. Survey data collected from 382gen Z consumers in Vietnam. The proposed research model and measurement scale were formed based on the research results of gen Z consumers. Research results show that Nano influences affecting on brand value: trustwworthiness, expertise, authenticity and engagement. From the research results, the author makes a number of recommendations. | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | International Journal of Engineering Inventions | vi_VN |
| dc.subject | Nano influencer | vi_VN |
| dc.subject | brand value | vi_VN |
| dc.subject | gen Z | vi_VN |
| dc.subject | impact | vi_VN |
| dc.title | The Impact of Nano Influencer Marketing on Brand Value: A Study of Gen Z Consumers in Vietnam | vi_VN |
| dc.type | Working Paper | vi_VN |
| Appears in Collections: | NĂM 2026 | |
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