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Issue DateTitleAuthor(s)
2026-06AURA: Adaptive Unified Routing Architecture with Cross-Attention and Expert Balancing for Multimodal Product ClassificationVan, Duc Cuong; Ta, Dinh Tam; Dong, Manh Hung; Nguyen, Danh Thai; Nguyen, Thi Hanh; Huynh, Cong Phap
2026-06The Impact of Regulatory Sandbox on Business Model Innovation in the Digital Economy: Global case Insights and ImplicationsNguyen, Duc Nhat Anh; Nguyen, Linh Chi; Tran, Thi Hong Nhung
2026-06User Satisfaction and Performance Expectancy as Dual Pathways in Blockchain Adoption: Evidence from Vietnam’s Fashion IndustryDuong, Thi Ky Duyen; Nguyen, Dac Trung Huy
2026-06The Impact of Key Opinion Leaders on Fashion Purchase Decisions on TikTokTruong, Thi Vien; Nguyen, Quang Viet
2026-06Predictive Analytics for Financial Strategy: Multi-Timeframe Bi-LSTM on the VN-IndexMai, Lam; Nguyen, Hoang Huu To; Pham, Hoa Binh; Nguyen, Bao Tich; Nguyen, Thi Thanh Thuy
2026-06Prioritizing risk factors in livestream shopping using a fuzzy AHP approachVo, Thi Xuan Hanh; Vo, Minh Huan; Le, Hoanh Su
2026-06The Relationship Between Customer Experience, Customer Satisfaction, and Customer Loyalty towards Digital Banking ServicesLe, Phuoc Cuu Long; Ho, Than Ai Van; Nguyen, Thi Minh Chi
2026-06How Does the Decoy Effect Enhance Consumers' Purchasing Decisions?Le, Phuoc Cuu Long; Le, Thi Huong Trang; Ho, Than Ai Van
2026-06The Impact of Short Video Content on TikTok on Gen Z's Purchasing BehaviorTran, Ha Vy; Nguyen, Thi Nhu Quynh; Le, Trinh Thanh Tam; Ngo, Hai Quynh
2026-06How does a Key Opinion Leader influence customers' booking intention at Online Travel Agencies? The Intermediary Role of Customer TrustMai, Thi Thu Hoa; Van, Hung Trong