Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2831| Title: | Advertising: An Integrated Marketing Communication Perspective (Fourth Edition) |
| Authors: | Gayle, Kerr David, Waller Irene, H Powell |
| Keywords: | Advertising Integrated Marketing Communication |
| Issue Date: | 2020 |
| Publisher: | McGraw-Hill Education |
| Description: | pp: 938. |
| URI: | http://elib.vku.udn.vn/handle/123456789/2831 |
| ISBN: | 9781760422400 |
| Appears in Collections: | Quản trị kinh doanh |
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