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Linh Bui Khanh, Anh Nguyen Quynh, Hai Tran Van, Ha Nguyen Thi Thu               153

































                           Fig. 4. WordCloud of the most frequency aspect that are mentioned by customer


                     Figure 5 shows the percentage of customers who are interested in each hotel aspect.
                     When analyzing in detail, it is possible to see the service aspects that are of attracting
                     customers.  From  that,  we  understand  which  aspects  are  satisfied  by  customers  and
                     which aspects are dissatisfied with. Hotels can improve and upgrade service quality.


























                                Fig. 5. The list of aspects with the ratio that are satisfied by customers


                     5.2    Prediction result

                     We use Python language to set up LSTM architecture. With Epochs = 15, this model
                     has the results with an accuracy of up to 96%. Figure 6 below shows the value of the




                     ISBN: 978-604-80-8083-9                                                  CITA 2023
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