Browsing by Subject Handbook
Showing results 1 to 19 of 19
| Issue Date | Title | Author(s) |
| 2023 | Behavioural Research for Marketing: A Practitioner’s Handbook | Julian, Adams |
| 2014 | Content marketing Handbook: Simple Ways to Innovate Your Marketing Approach | Piotr, Maczuga; Karolina, Sikorska; Anna, Jaruga; Krzysztof, Zielinski; Elisabetta, Boncio; Giuseppe, Cardoni; Susanna, Paoni; Diana, Arutjunjan; Diane, Muscat; Monira, Kerler; Andrea, Poschalko |
| 2020 | Digital Marketing Management A Handbook for the Current (or Future) CEO (Second Edition) | Debra, Zahay |
| 2007 | Financial Risk Manager Handbook (Fourth Edition) | Philippe, Jorion Garp |
| 2018 | Handbook of Blockchain, Digital Finance, and Inclusion (Volume 1) | David Lee, Kuo Chuen; Robert, H. Deng |
| 2015 | Handbook of Materials Management (2nd Edition) | P. Gopalakrishnan; Abid, Haleem |
| 2006 | Handbook of Qualititive Research in Marketing | Russell W., Belk |
| 2021 | Handbook of Research Methods for Marketing Management | Robin, Nunkoo; Viraiyan, Teeroovengadum; M. Christian, Ringle |
| 2017 | Handbook of System Safety and Security: Cyber Risk and Risk Management, Cyber Security, Threat Analysis, Functional Safety, Software Systems and Cyber Physical Systems | Edward, Griffor |
| 2007 | Market Research Handbook (5th Edition) | Mario, Hamersveld; Cees, Bont |
| 2019 | Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research | C. Gordon, Bruner II |
| 2026 | Sổ tay Toán và Tiếng Anh | - |
| 2022 | The Digital Marketing Handbook: Deliver Powerful Digital Campaigns | Simon, Kingsnorth |
| 2010 | The Handbook of Logistics & Distribution Management (4th Edition) | Alan, Rushton; Phil, Croucher; Peter, Baker |
| 2019 | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ) | Helen, Katz |
| 2021 | The Palgrave Handbook of Fintech and Blockchain | Maurizio, Pompella; Roman, Matousek |
| 2024 | The Palgrave Handbook of Supply Chain Management | Joseph, Sarkis |
| 2023 | The PDMA Handbook of Innovation and new Product Development (4th Edition) | Ludwig, Bstieler; H. Charles, Noble |
| 2017 | The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism | Saurabh, Kumar Dixit |
