Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5759| Title: | Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research |
| Authors: | C. Gordon, Bruner II |
| Keywords: | Marketing Handbook Consumer |
| Issue Date: | 2019 |
| Publisher: | Published by: GCBII Productions, LLC 6109 Timberwolfe Lane Fort Worth, Texas 76135 USA |
| Description: | pp: 552 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5759 |
| ISBN: | 978-0-578-47002-3 |
| Appears in Collections: | Marketing |
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