Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/3087| Title: | Integrated Marketing Communications: A Global Brand-Driven Approach (Second Edition) |
| Authors: | Philip, J. Kitchen Marwa, E. Tourky |
| Keywords: | Integrated Marketing Communications Global Brand |
| Issue Date: | 2022 |
| Publisher: | Palgrave Macmillan |
| Description: | pp: 379 |
| URI: | http://elib.vku.udn.vn/handle/123456789/3087 |
| ISBN: | 978-3-030-76416-6 |
| Appears in Collections: | Marketing |
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