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Issue Date	Title	Author(s)
2017	Global Brand Strategy World-wise Marketing in the Age of Branding	Jan, Benedict Steenkamp
2018	Emerging Issues in Global Marketing A Shifting Paradigm	James, Agarwal; Terry, Wu
2010	Business Marketing Management B2B	D. Michael, Hutt; W. Thomas, Speh
2017	Marketing Strateg & Competitive Positioning (Sixth Edition)	Graham, Hooley; F. Nigel, Piercy; Brigitte, Nicoulaud; M. John, Rudd
2021	H2H Marketing - The Genesis of Human-to-Human Marketing	Philip, Kotler; Waldemar, Pfoertsch; Uwe, Sponholz
2014	EMAC (European Marketing Academy)	Enrique, Bigné
2021	Influencer Marketing Strategy How to Create Successful Influencer Marketing	Gordon, Glenister
2023	Digital Pricing: A Guide to Strategic Pricing for the Digital Economy	Frank, Frohmann
2018	Truyền thông xã hội: Cách tạo lập và đưa ra một chiến lược thành công từ Financial Times	Martin, Thomas; Phí, Mai
1997	Marketing Psychology The Paradigm in the Wings	Gordon, Foxall
2019	Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research	C. Gordon, Bruner II
2017	Marketing an Introduction (Canadian 6 Edition)	Gary, Armstrong; Philip, Kotler; Valerie, Trifts; Lilly Anne, Buchwitz; David, Gaudet
2018	The Routledge Handbook of Hospitality Marketing	Dogan, Gursoy
2020	Digital Marketing Management A Handbook for the Current (or Future) CEO (Second Edition)	Debra, Zahay
2020	Principles and Practice of Marketing, (9th Edition)	David, Jobber; Fiona Elli, Chadwick
2017	Marketing Theory - Evidence - Practice ( 2th Edition)	Byron, Sharp
2021	Absolute Essentials of Digital Marketing	Alan, Charlesworth
2015	Public Relations Strategies and Tactics (11th Edition - Global Edition)	L. Dennis, Wilcox; T. Glen, Cameron; H. Bryan, Reber
2013	Consumer Behavior (6th Edition)	D. Wayne, Hoyer; J. Deborah, MacInnis; Rik, Pieters
2005	Webster’s New World® Essential Vocabulary	A. David, Herzog