Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 105
| Issue Date | Title | Author(s) |
| 2024 | Digital Marketing | Raj, Sachdev |
| 2023 | Research Design Qualitative, Quantitative, and Mixed Methods Approaches (6th Edition ) | W. John, Creswell; J. David, Creswell |
| 2009 | Research Methods and Statistics A Critical Thinking Approach ( 3th Edition ) | L. Sherri, Jackson |
| 2024 | AI Innovation in Services Marketing | Ricardo, Correia; Dominyka, Venciute |
| 2022 | Scale Development Theory and Applications (Fifth Edition) | F. Robert, Devellis; T. Carolyn, Thorpe |
| 2025 | Marketing with AI For Dummies | Shiv, Singh |
| 2006 | Marketing Management | Mc Graw, Hill |
| 2003 | Strategic Marketing In the Customer Driven Organization | Frank, Bradley |
| 2010 | Strategic Marketing | Andrew, Whalley |
| 2009 | Strategic Marketing Process E Book | - |
| 2020 | Strategies and Tools for Managin Connected Consumers | C. Ree, Ho |
| 2023 | Successful Product Management Tool Box for the Professional Product Management and Product Marketing | J. Klaus, Aumayr |
| 2024 | Python for Accounting and Finance An Integrative Approach to Using Python for Research | Sunil, Kumar |
| 2020 | Sustainable Innovation Trends in Marketing and Management | Palgrave, Macmillan |
| 2021 | The AI Marketing Canvas | Rajkumar, Venkatesan; Jim, Lecinski |
| 2015 | The Essentials of Supply Chain Management New Business Concepts and Applications | Hokey, Min |
| 2024 | The Marketing AnalyticsPractitioner's Guide (Volume 2) | Ashok, Charan |
| 2014 | The Marketing Pathfinder Key Concepts and Cases for Marketing Strategy and Decision Making | David, Stewart; Michael, Saren |
| 2007 | The Marketing Strategy Desktop Guide ( Second Edition ) | Norton, Paley |
| 2019 | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ) | Helen, Katz |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 105
