Subscribe to this collection to receive daily e-mail notification of new additions

Issue Date	Title	Author(s)
2017	The Practice of public relations (13th Edition - Global Edition)	Fraser, P. Seitel
2020	Global Marketing (Tenth Edition - Global Edition)	Mark, C. Green; Warren, J. Keegan
2023	Big Data Analytics: Digital Marketing and Decision-Making	Mansaf, Alam; Kiran, Chaudhary
2014	Understanding Digital Marketing: Marketing strategies for engaging the digital generation	Damian, Ryan
2019	R for Marketing Research and Analytics (Second Edition)	Chris, Chapman; Elea, McDonnell Feit
2010	Consumer Behavior & Marketing Strategy (Ninth Edition)	J. Paul, Peter; Jerry C, Olson
2019	AI in Marketing, Sales and Service	Peter, Gentsch
2009	The SAGE Handbook of Marketing Theory	Pauline, Maclaran; Michael, Saren; Barbara, Stern; Mark, Tadajewski
2017	Marketing Strategy Text and Cases (Seventh Edition)	O.C., Ferrell; Michael D, Hartline
2010	Marketing in the Moment	Michae, Tasner
2021	Marketing Tourism and Hospitality: Concepts and Cases	Richard, George
2002	Marketing Research Text and Cases	Bruce, Wrenn; Robert, Stevens; David, Loudon
2021	Marketing Metrics (Fourth Edition)	Neil T, Bendle; Paul W, Farris; Phillip E, Pfeifer; David J, Reibstein
2018	Marketing Management (2nd Edition)	Johanne, Brunet; François, Colbert; Sandra, Laporte; Renaud, Legoux; Bruno, Lussier; Sihem, Taboubi
2009	Marketing Communications in Tourism and Hospitality	Scott, McCabe
2013	Marketing and Designing the Tourist Experience	Isabelle, Frochot; Wided, Batat
2020	Principles of Marketing (Eight European Edition)	Philip, Kotler; Gary, Armstrong; Lloyd C, Harris; Hongwei, He
2021	The Routledge Companion to Marketing Research	Len Tiu, Wrigh; Luiz, Moutinho; Merlin, Stone; Richard P., Bagozzi
2002	Essential Law for Marketers	Ardi, Kolah
2006	New Product Forecasting An Applied Approach	Kenneth B, Kahn