Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 317
| Issue Date | Title | Author(s) |
| 2007 | Market Research Best Practice 30 Visions for the Future A compilation of Discussion Papers, Case Studies and Methodologies from ESOMAR | Peter, Mouncey; Frank, Wimmer |
| 2010 | Data-Driven Marketing The 15 Metrics Everyone in Marketing Should Know | Mark, Jeffery |
| 2017 | The Book of Circles Visualizing Spheres of Knowledge | Manuel, Lima |
| 2016 | Management (Twelfth Edition) | Richard L., Daft |
| 2017 | Marketing Research An Applied Approach (Fifth Edition) | Naresh K., Malhotra; Daniel, Nunan; David F., Birks |
| 2021 | Principles of Integrated Marketing Communications An Evidence based Approach (Second Edition) | Lawrence, Agn |
| 2020 | Strategic Brand Management Building, Measuring, and Managing Brand Equity (Fifth Edition) (Global Edition) | Kevin Lane, Keller; Vanitha, Swaminathan |
| 2023 | Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management ( Third Edition) | Alexander, Chernev; Philip, Kotler |
| 2016 | The Brand Mapping Strategy | Karen, Tiber Leland |
| 2024 | Essentials of Marketing A Marketing Strategy Planning Approach (18th Edition) | Joseph P., Cannon; William D., Perreault Jr; E. Jerome, McCarthy |
| 2022 | Foundations of Marketing (Seventh Edition) | John, Fahy; David, Jobber |
| 2019 | Selling and Sales Management (Eleventh Edition) | David, Jobber; Geoff, Lancaster; Kenneth Le Meunier, FitzHugh |
| 2024 | Brand Management Principles and Applications for Effective Branding | Jaywant, Singh; Paurav, Shukla |
| 2013 | International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development | A. Coskun, Samli |
| 2015 | Mobile App Trends in 2015 For Mobile App Marketing | Vindimear D, Heart |
| 2022 | Handbook of Market Research | Christian, Homburg; Martin, Klarmann; Arnd, Vomberg |
| 2015 | Essentials of Marketing A Marketing Strategy Planning Approach | William D., Perreault; Joseph P., Cannon; E. Jerome, McCarthy |
| 2025 | Doing Marketing Research Alternative Methods for Market Sensing (Second Edition) | Alison, Lawson; Charles, Hancock |
| 1999 | Direct Marketing Management (Second Edition) | Mary, Lou Roberts; Paul D., Berger |
| 2019 | Digital Marketing Từ Chiến Lược Đến Thực Thi | Hà, Tuấn Anh; Lê, Minh Tâm; Lê, Thanh Sang; Hà, Lê Tiến; Nguyễn, Thành Trung; Mai, Xuân Đạt |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 317
