Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 74
| Issue Date | Title | Author(s) |
| 2019 | Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations | Eisend, Martin; Kuss, Alfred |
| 2019 | Marketing Management (4th European Edition) | Kotler, Philip; Lane Keller, Kevin; Brady, Mairead; Malcolm, Goodman; Hansen, Torben |
| 2018 | Methods in Consumer Research, Volume 1-New Approaches to Classic Methods | Ares, Gastón; Varela, Paula |
| 2018 | MKTG11-Principles of Marketing | W. Lamb, Charles; F. Hair, Joe; McDaniel, Carl |
| 2018 | Digital Analytics for Marketing | Sponder, Marshall; F. Khan, Gohar |
| 2017 | SPSS Statistics for Data Analysis and Visualization | McCormick, Keith; Salcedo, Jesus; Peck, Jon; Wheeler, Andrew |
| 2016 | Digital Analytics - Data Driven Decision Making in Digital World | Kamki, Jumin |
| 2024 | Marketing 6.0: The Future is Immersive | Philip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan |
| 2023 | Digital Marketing: Foundations and Strategy (Fifth Edition) | Debra, Zahay; Lauren, Labrecque; Brooke, Reavey; Mary, Lou Roberts |
| 2023 | Digital Marketing Strategy: Create Strategy, Put it into Practice, Sell more | Niko, Lahtinen; Kimmo, Pulkka; Heikki, Karjaluoto; Joel, Mero |
| 2022 | Marketing Strategy (Eighth Edition) | O. C., Ferrell; Michael, D. Hartline; Bryan, W. Hochstein |
| 2022 | Digital Marketing: Strategy, Implementation and Practice (Eighth Edition) | Dave, Chaffey; Fiona, Ellis-Chadwick |
| 2021 | Marketing Strategy: Based on First Principles and Data Analytics (Second Edition) | Robert, W. Palmatier; Shrihari, Sridhar |
| 2021 | Marketing 5.0: Technology for Humanity | Philip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan |
| 2020 | Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing | Milton, Kotler; Tiger, Cao; Sam, Wang; Collen, Qiao; Yuheng, Zhang |
| 2017 | Marketing 4.0: Moving from Traditional to Digital | Philip, Kotler; Hermawan, Kartajaya; Iwan, Setiawan |
| 2016 | Digital Marketing strategy: An integrated approach to online marketing | Simon, Kingsnorth |
| 2013 | Marketing Strategy: A Decision-Focused Approach (8E) | Orville, C. Walker, JR.; John, W. Mullins |
| 2010 | Pay-Per-Click Search Engine Marketing: An Hour a Day | David, Szetela; Joseph, Kerschbaum |
| 2020 | Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic | Nicholas, Papagiannis |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 74
