Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/4073Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Orville, C. Walker, JR. | - |
| dc.contributor.author | John, W. Mullins | - |
| dc.date.accessioned | 2024-08-15T23:16:43Z | - |
| dc.date.available | 2024-08-15T23:16:43Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.isbn | 978-0-07-802894-6 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/4073 | - |
| dc.description | pp: 385 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | McGraw-Hill Education | vi_VN |
| dc.subject | Marketing Strategy | vi_VN |
| dc.title | Marketing Strategy: A Decision-Focused Approach (8E) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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