1. Thư viện Tài nguyên số - Trường Đại học Công nghệ Thông tin và Truyền thông Việt - Hàn
  2. Tài liệu tham khảo
  3. Marketing
Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/4919
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dc.contributor.authorEisend, Martin-
dc.contributor.authorKuss, Alfred-
dc.date.accessioned2025-05-15T03:37:45Z-
dc.date.available2025-05-15T03:37:45Z-
dc.date.issued2019-
dc.identifier.isbn9783030107932-
dc.identifier.isbn9783030107949-
dc.identifier.urihttps://doi.org/10.1007/978-3-030-10794-9-
dc.identifier.urihttps://elib.vku.udn.vn/handle/123456789/4919-
dc.descriptionpp: 242vi_VN
dc.language.isoenvi_VN
dc.publisherSpringervi_VN
dc.subjectMarketingvi_VN
dc.titleResearch Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerationsvi_VN
dc.typeBookvi_VN
Appears in Collections:Marketing

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