Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5099Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Helen, Katz | - |
| dc.date.accessioned | 2025-06-24T09:14:01Z | - |
| dc.date.available | 2025-06-24T09:14:01Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.isbn | 978-1-138-35263-6 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/5099 | - |
| dc.description | pp: 259 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Library of Congress Cataloging-in-Publication Data | vi_VN |
| dc.subject | Handbook | vi_VN |
| dc.subject | Advertising | vi_VN |
| dc.title | The Media Handbook A Complete Guide to Advertising Media Selection, Planning, Research, and Buying ( 7th Edition ) | vi_VN |
| Appears in Collections: | Marketing | |
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