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https://elib.vku.udn.vn/handle/123456789/5439Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Nguyen, Thi Kieu Trang | - |
| dc.contributor.author | Nguyen, Thi Kim Lan | - |
| dc.date.accessioned | 2025-08-08T01:56:19Z | - |
| dc.date.available | 2025-08-08T01:56:19Z | - |
| dc.date.issued | 2025-06 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/5439 | - |
| dc.description | Graduation thesis of Business Administration; 2021-2025 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Vietnam-Korea University of Information and Communication Technology | vi_VN |
| dc.relation.ispartofseries | KLTN;21BA026 | - |
| dc.subject | Marketing Communications | vi_VN |
| dc.subject | Hoi An | vi_VN |
| dc.title | Developing an Integrated Marketing Communications (IMC) Campaign for Son Hoi An Boutique Hotel & Spa | vi_VN |
| dc.title.alternative | Xây dựng chiến dịch truyền thông tiếp thị tích hợp (IMC) cho Khách sạn & Spa Sơn Hội An | vi_VN |
| dc.type | Thesis | vi_VN |
| Appears in Collections: | ĐH-Ngành Quản trị kinh doanh (Business Administration) | |
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