Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5624Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | P. Joseph, Cannon | - |
| dc.contributor.author | D. William, Perreault Jr | - |
| dc.contributor.author | E. Jerome, McCarthy | - |
| dc.date.accessioned | 2025-09-22T08:12:57Z | - |
| dc.date.available | 2025-09-22T08:12:57Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.isbn | 978-1-266-12498-3 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/5624 | - |
| dc.description | pp: 933 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Published by McGraw Hill LLC, 1325 Avenue of the Americas, New York | vi_VN |
| dc.subject | Marketing | vi_VN |
| dc.subject | Marketing Strategy | vi_VN |
| dc.title | Essentials of Marketing: A Marketing Strategy Planning Approach | vi_VN |
| dc.type | Other | vi_VN |
| Appears in Collections: | Marketing | |
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