Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5691Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | A. Terence, Shimp | - |
| dc.contributor.author | J. Craig, Andrews | - |
| dc.date.accessioned | 2025-10-09T04:05:40Z | - |
| dc.date.available | 2025-10-09T04:05:40Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.isbn | 978-1-111-58021-6 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/5691 | - |
| dc.description | pp: 754 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Printed in the United States of America | vi_VN |
| dc.subject | Advertising Promotion | vi_VN |
| dc.subject | Integrated Marketing Communications | vi_VN |
| dc.title | Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition) | vi_VN |
| dc.type | Other | vi_VN |
| Appears in Collections: | Quản trị kinh doanh | |
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