Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5691| Title: | Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition) |
| Authors: | A. Terence, Shimp J. Craig, Andrews |
| Keywords: | Advertising Promotion Integrated Marketing Communications |
| Issue Date: | 2013 |
| Publisher: | Printed in the United States of America |
| Description: | pp: 754 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5691 |
| ISBN: | 978-1-111-58021-6 |
| Appears in Collections: | Quản trị kinh doanh |
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