Global Brand Strategy World-wise Marketing in the Age of Branding

Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/5782

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DC Field	Value	Language
dc.contributor.author	Jan, Benedict Steenkamp	-
dc.date.accessioned	2025-11-10T09:52:06Z	-
dc.date.available	2025-11-10T09:52:06Z	-
dc.date.issued	2017	-
dc.identifier.isbn	978-1-349-94993-9	-
dc.identifier.uri	https://elib.vku.udn.vn/handle/123456789/5782	-
dc.description	pp: 331	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	This Palgrave Macmillan imprint is published by Springer Nature the registered company is Macmillan Publishers Ltd.	vi_VN
dc.subject	Global Brand	vi_VN
dc.subject	Marketing	vi_VN
dc.title	Global Brand Strategy World-wise Marketing in the Age of Branding	vi_VN
dc.type	Other	vi_VN
Appears in Collections:	Marketing

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