Destination Attractiveness and Experience Affecting Tourist Satisfaction

Abstract

Tourist satisfaction is influenced by various factors, including WOM, celebrity endorsements, advertising, destination image, attractiveness, and pricing. Elements such as ease of booking, the quality of information provided, and planning processes significantly shape first impressions. Unique resources, such as historical sites, local culture, and friendly locals, further enhance tourist satisfaction. Additionally, tourists’ pre- and post-trip experiences impact their overall satisfaction and intentions to revisit. Service providers play a crucial role, as satisfied customers are more likely to demonstrate loyalty, share positive recommendations, and reduce the likelihood of negative reviews, thereby contributing to the destination's success and revenue growth. Collectively, these factors guide tourists’ decision-making processes and influence the performance of tourism businesses, emphasizing the importance of a holistic approach to improving satisfaction and loyalty. This study offers a comprehensive research model for managers to evaluate and adjust their operations accordingly.