Applying Inquiry Based Learningmethod in Teaching Marketing Essentialssubject At Vietnam - Korea University of Information and Communication Technology - University of Da Nang

Abstract

Inquiry Based Learning (IBL) is known as one of the teaching methods that actively engage learners to improve their learning abilities. In the context of university teaching, IBL not only helps students develop critical thinking skills but also encourages creativity and self-learning ability. Marketing essentials subject is one of the fundamental subjects that helps students gain knowledge about marketing including products/services, prices, distribution, customer behavior, market,, promotion, branding, etc. This is one of the rich fields, including many different concepts and strategies. Applying the inquiry method in teaching Marketing can help students develop market analysis skills, creative thinking and problem-solving ability. This article presents some steps to apply in the basic marketing subject to help students be interested in learning, improve the quality of teaching and learning in the Faculty as well as in the University.