The Current State of Smart Tourism in Da Nang City and a Proposed Model for Measuring Tourist Satisfaction via Destination Image, Perceived Smart Tourism Technologies, and Memorable Tourism Experiences

Abstract

This paper examines the current state of smart tourism development in Da Nang City and proposes a model for measuring tourist satisfaction based on three key factors: destination image, perceived smart tourism technologies, and memorable tourism experiences. In addition to presenting the proposed model, the study synthesizes the challenges and obstacles encountered in the implementation of smart tourism technologies in Da Nang. The findings offer valuable insights that can serve as a foundation for future recommendations and strategic solutions to enhance smart tourism development in the city.