Strategic Recommendations for Enhancing the Development of Unique Tourism Products in Da Nang, Vietnam

Abstract

This study examines the current status and development potential of unique tourism products in Da Nang City, one of the central tourism hubs of Vietnam. Utilizing qualitative and quantitative data collected from local authorities, tour operators, and tourists, the research identifies core strengths such as natural and cultural diversity, as well as weaknesses including limited regional linkages and lack of innovation in product development. Grounded in the analysis, the study proposes strategic recommendations to improve the development strategy for unique tourism products in Da Nang. These recommendations focus on five key dimensions: (1) strategic orientation, (2) management policies, (3) product development, (4) marketing and promotion, and (5) human resource development. The proposed measures aim to enhance the sustainability and competitiveness of Da Nang's tourism sector while improving the overall visitor experience in the context of digital transformation and global integration.