Influences of Destination Experience and Destination Service Factors on Domestic Tourists’ Revisiting Intention to Danang City and How to Increase Their 2nd Time Rate: A Case Study of Beach Destinations

Abstract

Purpose: The main purpose of this study is examining the impacts of destination experience and destination satisfaction to tourists’ revisiting intention. Particularly, this study will give an insight into their influences to beach tourism in Danang. Originality/Value: Amongst studies relevant to beach tourism, this one can be seen as the first that analyze how destination experience and destination satisfaction affect visitors’ revisiting to beach spots in Da Nang city.