Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6865Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | George E., Belch | - |
| dc.contributor.author | Michael A., Belch | - |
| dc.date.accessioned | 2026-05-22T09:14:44Z | - |
| dc.date.available | 2026-05-22T09:14:44Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.isbn | 978-1-260-57099-1 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/6865 | - |
| dc.description | pp: 849 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | McGraw-Hill Education | vi_VN |
| dc.subject | Advertising | vi_VN |
| dc.subject | Integrated Marketing | vi_VN |
| dc.title | Advertising and Promotion an Integrated Marketing Communications Perspective (Twelfth Edition) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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