Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6891Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mary, Lou Roberts | - |
| dc.contributor.author | Paul D., Berger | - |
| dc.date.accessioned | 2026-05-26T09:44:47Z | - |
| dc.date.available | 2026-05-26T09:44:47Z | - |
| dc.date.issued | 1999 | - |
| dc.identifier.isbn | 0-13-084084-X | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/6891 | - |
| dc.description | pp: 504 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Prentice-Hall, Inc. Upper Saddle River, New Jersey | vi_VN |
| dc.subject | Direct Marketing | vi_VN |
| dc.title | Direct Marketing Management (Second Edition) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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