Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6896Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | William D., Perreault | - |
| dc.contributor.author | Joseph P., Cannon | - |
| dc.contributor.author | E. Jerome, McCarthy | - |
| dc.date.accessioned | 2026-05-27T02:40:12Z | - |
| dc.date.available | 2026-05-27T02:40:12Z | - |
| dc.date.issued | 2015 | - |
| dc.identifier.isbn | 978-0-07-786104-9 | - |
| dc.identifier.isbn | 0-07-786104-3 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/6896 | - |
| dc.description | pp: 763 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | McGraw-Hill Education. | vi_VN |
| dc.subject | Marketing | vi_VN |
| dc.subject | Marketing Strategy | vi_VN |
| dc.title | Essentials of Marketing A Marketing Strategy Planning Approach | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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