Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6930Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Philip, Kotler | - |
| dc.contributor.author | Kevin Lane, Keller | - |
| dc.contributor.author | Alexander, Chernev | - |
| dc.date.accessioned | 2026-06-01T09:53:12Z | - |
| dc.date.available | 2026-06-01T09:53:12Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.isbn | 978-1-292-40481-3 | - |
| dc.identifier.isbn | 978-1-292-40510-0 | - |
| dc.identifier.uri | https://elib.vku.udn.vn/handle/123456789/6930 | - |
| dc.description | pp: 607 | vi_VN |
| dc.language.iso | en | vi_VN |
| dc.publisher | Pearson Education Limited | vi_VN |
| dc.subject | Marketing Management | vi_VN |
| dc.title | Marketing Management (Sixteenth Edition) (Global Edition) | vi_VN |
| dc.type | Book | vi_VN |
| Appears in Collections: | Marketing | |
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