The DEFI conference was established as an international scientific conference with a prestigious brand in the scientific community not only in Vietnam but also around the world in the field of digital economy and fintech innovation. DEFI provides an international forum for researchers, engineers, and practitioners to exchange ideas, discuss research results, and present the latest innovations to drive advanced digital economy and fintech innovation, etc... The conference brings together a diverse community of scholars and professionals from academia and industry to explore emerging challenges and opportunities in integrating artificial intelligence and information technology to digital economy and fintech innovation. All papers submitted to DEFI 2025 are reviewed closely and thoroughly by 02-05 reviewers with appropriate expertise, with professional advice from reputable scientists in the fields of digital economy and fintech innovation. The DEFI 2025 conference received 86 submissions, and only 33 papers have been selected for this volume to present in oral at an acceptance rate of 38%. In addition, the conference has two keynotes from the leading researchers in the field such as Prof. Dr.-Ing. habil. Dr. h.c. Herwig Unger: University in Hagen, Germany; Dr. Sangwon Ko – Senior Research Fellow at the Korea Information Society Development Institute (KISDI). We believe the papers presented in this volume reflect the depth, diversity, and innovation of ongoing research in these areas and will inspire future collaboration and advancement.

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Năm xuất bản	Nhan đề	Tác giả
2026-06	Proceeding of 2025 Conference on Digital Economy and Fintech Innovation (DEFI)	-
2026-06	Unravelling the Digital-Sustainability Connection: A Data-Driven Review of Global Research Trends	Tran, Luong Nguyet; Dang, Thi Thanh Minh
2026-06	From Cost to Competitiveness: Vietnam’s Logistics Transformation in the DeFi Era	Nguyen, Thi Minh Chi
2026-06	Green accounting and firm performance: PRISMA review	Nguyen, Huu Anh; Nguyen, Thi Kim Ngoc; Nguyen, Thi Cam Van; Nguyen, Phan Minh Hoa
2026-06	The Application of Artificial Intelligence in Marketing: Potentials and Challenges in The Digital Age	Le, Phuoc Cuu Long; Ho, Than Ai Van; Nguyen, Thi Minh Chi
2026-06	Driving Repurchase Intention Through e-LSQ in Cross-Border E-Commerce Under Digital Transformation	Duong, Ngoc Hong; Luong, Ngoc Di An; Ly, Khanh Tran; Hoang, Le Xuan Lan; Huynh, Nguyen Phuong Quynh; Dao, Thi Anh Thu
2026-06	How does a Key Opinion Leader influence customers' booking intention at Online Travel Agencies? The Intermediary Role of Customer Trust	Mai, Thi Thu Hoa; Van, Hung Trong
2026-06	The Impact of Short Video Content on TikTok on Gen Z's Purchasing Behavior	Tran, Ha Vy; Nguyen, Thi Nhu Quynh; Le, Trinh Thanh Tam; Ngo, Hai Quynh
2026-06	The Relationship Between Customer Experience, Customer Satisfaction, and Customer Loyalty towards Digital Banking Services	Le, Phuoc Cuu Long; Ho, Than Ai Van; Nguyen, Thi Minh Chi
2026-06	How Does the Decoy Effect Enhance Consumers' Purchasing Decisions?	Le, Phuoc Cuu Long; Le, Thi Huong Trang; Ho, Than Ai Van
2026-06	The Impact of Regulatory Sandbox on Business Model Innovation in the Digital Economy: Global case Insights and Implications	Nguyen, Duc Nhat Anh; Nguyen, Linh Chi; Tran, Thi Hong Nhung
2026-06	AURA: Adaptive Unified Routing Architecture with Cross-Attention and Expert Balancing for Multimodal Product Classification	Van, Duc Cuong; Ta, Dinh Tam; Dong, Manh Hung; Nguyen, Danh Thai; Nguyen, Thi Hanh; Huynh, Cong Phap
2026-06	MERIT: Multimodal Enhanced Retrieval through Instruction-level Transformer-based Chunking in Product Manuals	Trinh, The Minh; Van, Duc Cuong; Le, Hong Ha Anh; Nguyen, Van Son; Huynh, Cong Phap; Nguyen, Thi Hanh
2026-06	Prioritizing risk factors in livestream shopping using a fuzzy AHP approach	Vo, Thi Xuan Hanh; Vo, Minh Huan; Le, Hoanh Su
2026-06	Predictive Analytics for Financial Strategy: Multi-Timeframe Bi-LSTM on the VN-Index	Mai, Lam; Nguyen, Hoang Huu To; Pham, Hoa Binh; Nguyen, Bao Tich; Nguyen, Thi Thanh Thuy
2026-06	User Satisfaction and Performance Expectancy as Dual Pathways in Blockchain Adoption: Evidence from Vietnam’s Fashion Industry	Duong, Thi Ky Duyen; Nguyen, Dac Trung Huy
2026-06	The Impact of Key Opinion Leaders on Fashion Purchase Decisions on TikTok	Truong, Thi Vien; Nguyen, Quang Viet
2026-06	LLMGreenRec: LLM-Based Multi-Agent Recommender System for Sustainable E-Commerce	Nguyen, Hao N.; Nguyen, Hieu M.; Nguyen, Son Van; Nguyen, Thi Hanh
2026-06	SecurePrep: A Human-in-the-Loop Toolkit for Privacy-Preserving Prompt Engineering in the LLM Era	Nguyen, Thanh Tuan; Ha, Thi Thao; Nguyen, Thi Hanh; Le, Cong Vo; Nguyen, Thi Anh Dao
2026-06	Tourists' Attitudes Toward Low Carbon Tourism in the Eastern Economic Corridor of Thailand	Rapeepun, Siriwatpatara; Sitarawee, Nithinanthakul; Thitirat, Thavornsujaritkul