The Psychological Mechanisms Underlying Digital Entrepreneurial Intentions and Behaviors in The Era of Artificial Intelligence: A Qualitative Synthesis Study

Abstract

In the context of global digital transformation, the integration of Artificial Intelligence (AI), particularly Generative Artificial Intelligence (GAI), has fundamentally redefined the developmental trajectory of digital entrepreneurs. This paper conducts a qualitative synthesis study to explore the underlying psychological mechanisms that drive entrepreneurial intentions and behaviors in the AI era. Drawing upon evidence from 44 academic sources, the study elucidates the role of AI as a powerful technological stimulus within the Stimulus–Organism–Response (SOR) framework. The findings reveal that AI adoption, exemplified by technologies such as ChatGPT, represents not merely a technological shift but also a transformative force that profoundly influences entrepreneurial identity aspiration and digital entrepreneurial self-efficacy (ESE). The study establishes a psychological transmission pathway through which AI literacy and digital capabilities enhance perceptions of entrepreneurial attractiveness and feasibility, thereby fostering entrepreneurial hustle and proactive venture creation behaviors. Furthermore, the paper examines critical barriers associated with technology anxiety and the phenomenon of cognitive offloading, both of which may hinder effective entrepreneurial decision-making and long-term capability development. Based on these findings, the study proposes educational and training strategies aimed at balancing echnical competence with psychological adaptability in order to cultivate a resilient and future-ready generation of digital entrepreneurs.