Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)

Please use this identifier to cite or link to this item: https://elib.vku.udn.vn/handle/123456789/2823

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DC Field	Value	Language
dc.contributor.author	George, E. Belch	-
dc.contributor.author	Michael, A. Belch	-
dc.date.accessioned	2023-09-27T08:11:53Z	-
dc.date.available	2023-09-27T08:11:53Z	-
dc.date.issued	2018	-
dc.identifier.isbn	978-1-259-54814-7	-
dc.identifier.uri	http://elib.vku.udn.vn/handle/123456789/2823	-
dc.description	pp: 897.	vi_VN
dc.language.iso	en	vi_VN
dc.publisher	McGraw-Hill Education	vi_VN
dc.subject	Integrated Marketing Communication	vi_VN
dc.subject	Advertising and Promotion	vi_VN
dc.title	Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition)	vi_VN
dc.type	Book	vi_VN
Appears in Collections:	Marketing

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