Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/2823| Title: | Advertising and Promotion: An Integrated Marketing Communications Perspective (Eleventh Edition) |
| Authors: | George, E. Belch Michael, A. Belch |
| Keywords: | Integrated Marketing Communication Advertising and Promotion |
| Issue Date: | 2018 |
| Publisher: | McGraw-Hill Education |
| Description: | pp: 897. |
| URI: | http://elib.vku.udn.vn/handle/123456789/2823 |
| ISBN: | 978-1-259-54814-7 |
| Appears in Collections: | Marketing |
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