Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/4908| Title: | The Luxury Strategy-Break the Rules of Marketing to Build Luxury Brands |
| Authors: | Kapferer, Jean-Noël Bastien, Vincent |
| Keywords: | Luxuries Marketing. Luxury goods industry Product management |
| Issue Date: | 2009 |
| Publisher: | Kogan Page |
| Description: | pp: 337 |
| URI: | https://elib.vku.udn.vn/handle/123456789/4908 |
| ISBN: | 9780749454777 |
| Appears in Collections: | Quản trị kinh doanh |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.