Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5098| Title: | The PDMA Handbook of Innovation and new Product Development( 4th Edition ) |
| Authors: | Ludwig, Bstieler H. Charles, Noble |
| Keywords: | Handbook New Product |
| Issue Date: | 2023 |
| Publisher: | Published simultaneously in Canada. |
| Description: | pp: 690 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5098 |
| ISBN: | 9781119890218 |
| Appears in Collections: | Marketing |
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