Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5125| Title: | Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (2th Edition) |
| Authors: | Kannapon, Lopetcharat Dulce, Paredes H. Jacqueline, Beckley |
| Keywords: | Toolbox |
| Issue Date: | 2023 |
| Publisher: | Wiley |
| Description: | pp: 540 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5125 |
| ISBN: | 9781119712848 |
| Appears in Collections: | Marketing |
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