Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6859| Title: | Marketing Strategy and Competitive Positioning (Fourth Edition) |
| Authors: | Graham, Hooley Nigel F., Piercy Brigitte, Nicoulaud |
| Keywords: | Marketing Strategy |
| Issue Date: | 2008 |
| Publisher: | Pearson Education Limited |
| Description: | pp: 633 |
| URI: | https://elib.vku.udn.vn/handle/123456789/6859 |
| ISBN: | 978-0-273-70697-7 |
| Appears in Collections: | Marketing |
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