Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6866| Title: | Brand Storytelling Integrated Marketing Communications for the Digital Media Landscape |
| Authors: | Keith A., Quesenberry Michael K., Coolsen |
| Keywords: | Brand Marketing Communications Digital Media |
| Issue Date: | 2023 |
| Publisher: | The Rowman & Littlefield Publishing Group, Inc. |
| Description: | pp: 321 |
| URI: | https://elib.vku.udn.vn/handle/123456789/6866 |
| ISBN: | 978-1-5381-7637-5 978-1-5381-7638-2 978-1-5381-7639-9 |
| Appears in Collections: | Marketing |
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