Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/6911| Title: | Strategic Brand Management Building, Measuring, and Managing Brand Equity (Fifth Edition) (Global Edition) |
| Authors: | Kevin Lane, Keller Vanitha, Swaminathan |
| Keywords: | Brand Management Brand Equity |
| Issue Date: | 2020 |
| Publisher: | Pearson Education Limited |
| Description: | pp: 622 |
| URI: | https://elib.vku.udn.vn/handle/123456789/6911 |
| ISBN: | 978-1-292-31496-9 978-1-292-31499-0 |
| Appears in Collections: | Marketing |
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