Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/7436| Title: | Research on the Impact of Omnichannel Experiences on the Perceived Value of Gen Z in the Fashion Industry in Da Nang |
| Other Titles: | Nghiên cứu ảnh hưởng của trải nghiệm Omnichannel đến giá trị cảm nhận của thế hệ Z trong lĩnh vực thời trang tại Đà Nẵng |
| Authors: | Tran, Pham Huyen Trang Nguyen, Thi Khanh Ha |
| Keywords: | Omnichannel Experiences Gen Z Fashion Industry Da Nang |
| Issue Date: | Jun-2026 |
| Publisher: | Vietnam-Korea University of Information and Communication Technology |
| Series/Report no.: | KLTN;22DM021 |
| Description: | Bachelor thesis of Business Administration - Digital Marketing; 2022-2026 |
| URI: | https://elib.vku.udn.vn/handle/123456789/7436 |
| Appears in Collections: | ĐH-Ngành Quản trị kinh doanh (Business Administration) - Chuyên ngành Digital Marketing (Digital Marketing-DM) |
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