Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/7732| Title: | The Impact of Nano Influencer Marketing on Brand Value: A Study of Gen Z Consumers in Vietnam |
| Authors: | Huynh, Ba Thuy Dieu |
| Keywords: | Nano influencer brand value gen Z impact |
| Issue Date: | Jun-2026 |
| Publisher: | International Journal of Engineering Inventions |
| Abstract: | The topic researches the impact of Nano Influencer Marketing on Brand Value: A Study of Gen Z Consumers in Vietnam. Survey data collected from 382gen Z consumers in Vietnam. The proposed research model and measurement scale were formed based on the research results of gen Z consumers. Research results show that Nano influences affecting on brand value: trustwworthiness, expertise, authenticity and engagement. From the research results, the author makes a number of recommendations. |
| Description: | International Journal of Engineering Inventions; Volume 15, Issue 6; PP: 159-165 |
| URI: | https://elib.vku.udn.vn/handle/123456789/7732 |
| ISSN: | 2278-7461 (e) 2319-6491 (p) |
| Appears in Collections: | NĂM 2026 |
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