Page 258 - Kỷ yếu hội thảo khoa học lần thứ 12 - Công nghệ thông tin và Ứng dụng trong các lĩnh vực (CITA 2023)
P. 258
242
References
1. Aaker, D. A. (1996). Building strong brands, New York: Free Press.
2.
12(3), 309 327.
3. Bhatnagar, A., & Ghose, S. (2004). Segmenting consumers based on the benefits and risks
of Internet shopping, Journal of Business Research, 57(12), 1352-1360.
4. Chaurasia, S. S., Verma, S., & Singh, V. (2019). Exploring the intention to use M-payment
in India: Role of extrinsic motivation, intrinsic motivation and perceived demonetization
regulation. Transforming Government: People, Process and Policy.
5. Chen, Y. and Chang, C. (2012), "Enhance green purchase intentions: The roles of green
perceived value, green perceived risk, and green trust", Management Decision, Vol. 50 No.
3, pp. 502-520.
6. Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact
, Jour-
nal of Retailing and Consumer Services, 53, 101966.
7. Das, G. (2014). Linkages of retailer awareness, retailer association, retailer perceived quality
and retailer loyalty with purchase intention: A study of Indian food retail brands, Journal of
Retailing and Consumer services, 21(3), 284-292.
8. Digitalvn (2020). Vietnam Telecommunication report. https://digitalvn.vn/vietnam-tele-
communication-market-report/ (Accessed: January 2023).
9. Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective
model of brand awareness on repurchase intention and customer satisfaction, The Journal of
Asian Finance, Economics and Business, 7(9), 427-438.
10. -Making Process on
Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions, Fron-
tiers in Psychology, 11(May), 1-7.
11. Lee, D., Park, J., & Ahn, J. H. (2001). On the explanation of factors affecting e-commerce
adoption, ICIS 2001 Proceedings, 14.
12. Lu, L. C., Chang, W. P., & Chang, H. H. (
sored recommendations and purchase intention: The effect of sponsorship type, product
type, and brand awareness, Computers in Human Behavior, 34, 258-266.
13. Marriott, H. R., & Williams, M. D. (2018). Exploring consumers perceived risk and trust for
mobile shopping: A theoretical framework and empirical study, Journal of Retailing and
Consumer Services, 42(December 2017), 133 146.
14. Mitchell, V. (1999). Consumer perceived risk: conceptualizations and models, European
Journal of Marketing, 33(1/2), 163 195.
15. Mitchell, V. W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of
consumer services, Service Industries Journal, 13(4), 179-200.
16. Moisescu, o. I. (2009). The importance of brand awareness in
and perceived risk assessment, Management & marketing-craiova, (1), 103-110.
17. Pavlou, P. (2001). Integrating trust in electronic commerce with the technology acceptance
model: model development and validation, Amcis 2001 proceedings, 159.
18. Pomalaa, L., Mursityo, Y. T., & Herlambang, A. D. (2018). Analisis Faktor Brand Aware-
ness, Brand Exposure, Customer Engagement, Dan Electronic Word-of-Mouth Dalam
Pemasaran Melalui Media Sosial Pada The Body Shop Indonesia, Jurnal Pengembangan
Teknologi Informasi dan Ilmu Komputer e-ISSN, 2548, 964X.
CITA 2023 ISBN: 978-604-80-8083-9