Page 253 - Kỷ yếu hội thảo khoa học lần thứ 12 - Công nghệ thông tin và Ứng dụng trong các lĩnh vực (CITA 2023)

Phuoc-Cuu-Long Le, Thi-Thuy-Trinh Tran, Thi-Duyen Pham, Thi-Thanh-Minh Dang, and Linh-Giang Nguyen 237

4 Research Results

4.1 Data Descriptive Statistics

With 300 samples included in the data analysis, 175 males (58.3%) and 125 females
(41.7%) participated in the survey. Regarding age, the author divided into three groups:
From 15-22 years old accounted for 28.7%; From 23-30 years old accounted for 38.7%;
Over 30 years old accounted for 32.7%. Regarding monthly income, 6.0% have income
under 5 million VND; 18.7% have a monthly income of 5-10 million VND; 22.3% have
income from 11-20 million VND; 24.0% have monthly income over 30 million VND;
from 20-30 million VND account for 29.0%.

4.2 Reliability Test Results

According to the results of the Cronbach's Alpha reliability test, the Corrected item-
total Correlation for all observable variables is greater than 0.30. Cronbach's Alpha
coefficients for all scales are greater than 0.60. Consequently, these instruments guar-
antee dependability.

Table 1.

Observed Scale Mean if Scale Variance Corrected Item Cronbach's Al-
variables Item Deleted if Item Deleted Total Correla- pha if Item De-
tion leted
Brand Awareness (BA) = 0.885 (N=4)
BA1 11.3367 2.565 .722 .863
BA2 11.5333 2.009 .813 .839
BA3 11.4233 2.533 .808 .834
BA4 11.3467 2.802 .711 .871
Financial Risk (FR) = 0.850 (N=4)
FR1 12.3633 4.466 .673 .823
FR2 12.6800 3.516 .778 .769
FR3 12.9867 3.772 .685 .813
FR4 12.9500 4.001 .647 .827
Product Risk (PR) = 0.809 (N=3)
PR1 6.6233 1.453 .641 .755
PR2 6.6733 1.351 .673 .723
PR3 6.6367 1.523 .662 .736
Privacy Risk (PVR) = 0.870 (N=4)
PVR1 11.4700 4.364 .710 .839
PVR2 11.4500 4.462 .770 .817
PVR3 11.5100 4.324 .759 .819
PVR4 11.5600 4.314 .663 .860
Time Risk (TR) = 0.804 (N=3)
TR1 7.7800 1.296 .675 .706
TR2 7.8533 1.383 .612 .770
TR3 7.8400 1.279 .665 .717
Intrinsic Motivation (IM) = 0.863 (N=2)

ISBN: 978-604-80-8083-9 CITA 2023