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Issue Date	Title	Author(s)
2010	Essentials of Marketing Research (4th Edition)	William G., Zikmund; Barry J. Babin, Babin
2022	Marketing Metrics Leverage Analytics and Data to Optimize Marketing Strategies	Christina, Inge
2020	Marketing 2020 (Twentieth Edition)	William M., Pride; O.C., Ferrell
2021	Video Marketing Create Engaging Video Campaigns to Drive Brand Growth and Sales (Second Edition)	Jon, Mowat
2018	Understanding Branding in Higher Education Marketing Identities	Anthony, Lowrie
2022	The SAGE Handbook of Qualitative Research Design	Uwe, Flick
2024	The Marketing Analytics Practitioner’s Guide: Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion	Ashok, Charan
2005	The Cambridge Handbook of Multimedia Learning	Richard E., Mayer
2022	The Cambridge Handbook of Multimedia Learning (Third Edition)	Richard E., Mayer; Logan, Fiorella
2024	The Art of Product Launch	-
2020	Strategies and Tools for Managing Connected Consumers	Ree C., Ho
2009	MaRS Entrepreneur Workbooks Market Strategy Development Series	-
2023	Strategic Management A Competitive Advantage Approach Concepts and Cases (17th Edition)	Fred R., David; Forest R., David; Meredith E., David
2023	Strategic Sales Management Insights and Guidance from Top Interim Managers	Peter, Buchenau
2024	Strategic International Marketing Strategy Development and Implementation (Second Edition)	Carl Arthur, Solberg; Håvard, Huse
2022	Storytelling With Data Gaining Insights, Developing Strategy And Taking Corporate Communications To A New Level	Hans-Wilhelm, Eckert
2015	Storytelling with Data a Data Visualization Guidefor Business Professionals	cole nussbaumer, knaflic
2025	Storytelling in Marketing and Brand Communications	S M A, Moin
2024	Principles of Marketing (Nineteenth Edition) (Global Edition)	Philip, Kotler; Gary, Armstrong; Sridhar, Balasubramanian
2020	The Brand Strategy Canvas A One-Page Guide for Startups	Patrick, Woods