Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 347
| Issue Date | Title | Author(s) |
| 2023 | Artifcial Intelligence for Marketing Management | Park, Thaichon; Sara, Quach |
| 2024 | Multichannel Marketing Strategy – Design – Digital Technology | Bernd W., Wirtz |
| 2024 | Consumer Behavior Buying, Having, and Being (Fourteenth Edition) | Michael R., Solomon; Cristel Antonia, Russell |
| 2025 | Marketing Measurement and Analytics An Introduction | Greg, Kihlstrom |
| 2022 | Marketing Management (Sixteenth Edition) (Global Edition) | Philip, Kotler; Kevin Lane, Keller; Alexander, Chernev |
| 2023 | Marketing Luxury Services Concepts, Strategy, and Practice | Miguel Angelo, Hemzo |
| 2013 | Marketing in the Tourism Industry The Promotion of Destination Regions | Brian, Goodall; Gregory, Ashworth |
| 2023 | Marketing Communications Fame, Influencers and Agility (Ninth Edition) | Chris, Fill; Sarah, Turnbull |
| 2024 | Marketing Communications Integrating Online and Offline, Customer Engagement and Digital Technologies (Eighth Edition) | PR Smith and Ze Zook, Smith; Ze, Zook |
| 2013 | Marketing Communications a European Perspective (Fifth Edition) | Patrick, De Pelsmacker; Maggie Geuens, Geuens; Joeri, Van den Bergh |
| 2007 | Market Research Best Practice 30 Visions for the Future A compilation of Discussion Papers, Case Studies and Methodologies from ESOMAR | Peter, Mouncey; Frank, Wimmer |
| 2010 | Data-Driven Marketing The 15 Metrics Everyone in Marketing Should Know | Mark, Jeffery |
| 2017 | The Book of Circles Visualizing Spheres of Knowledge | Manuel, Lima |
| 2016 | Management (Twelfth Edition) | Richard L., Daft |
| 2017 | Marketing Research An Applied Approach (Fifth Edition) | Naresh K., Malhotra; Daniel, Nunan; David F., Birks |
| 2021 | Principles of Integrated Marketing Communications An Evidence based Approach (Second Edition) | Lawrence, Agn |
| 2020 | Strategic Brand Management Building, Measuring, and Managing Brand Equity (Fifth Edition) (Global Edition) | Kevin Lane, Keller; Vanitha, Swaminathan |
| 2023 | Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management ( Third Edition) | Alexander, Chernev; Philip, Kotler |
| 2016 | The Brand Mapping Strategy | Karen, Tiber Leland |
| 2024 | Essentials of Marketing A Marketing Strategy Planning Approach (18th Edition) | Joseph P., Cannon; William D., Perreault Jr; E. Jerome, McCarthy |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 347
