Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/4919| Title: | Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations |
| Authors: | Eisend, Martin Kuss, Alfred |
| Keywords: | Marketing |
| Issue Date: | 2019 |
| Publisher: | Springer |
| Description: | pp: 242 |
| URI: | https://doi.org/10.1007/978-3-030-10794-9 https://elib.vku.udn.vn/handle/123456789/4919 |
| ISBN: | 9783030107932 9783030107949 |
| Appears in Collections: | Marketing |
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