Please use this identifier to cite or link to this item:
https://elib.vku.udn.vn/handle/123456789/5768| Title: | H2H Marketing - The Genesis of Human-to-Human Marketing |
| Authors: | Philip, Kotler Waldemar, Pfoertsch Uwe, Sponholz |
| Keywords: | H2H Marketing |
| Issue Date: | 2021 |
| Publisher: | This Springer imprint is published by the registered company Springer Nature Switzerland AG |
| Description: | pp: 288 |
| URI: | https://elib.vku.udn.vn/handle/123456789/5768 |
| ISBN: | 978-3-030-59530-2 |
| Appears in Collections: | Marketing |
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